The American Resort Development Association grants the ARDY Award to Sunset World
SUNSET WORLD PR·MIÉRCOLES, 25 DE MAYO DE 2016
Cancún, Q. Roo (May 2016) The American Resort Development Association (ARDA) awarded Hacienda Tres Ríos Resort, Spa & Nature Park, in the Riviera Maya with the prestigious ARDY award in the Green Sustainable Program within a Resort category.
As part of the 2016 ARDA World Convention, held from May 1st to the 4th in Hollywood, Florida, the eco-tourism property, part of Sunset World Resorts & Vacation Experiences received the coveted award as the hotel with the best sustainable practices internationally and was also a finalist in the Special Events and Interior Design categories among the top contenders in the vacation club industry.
“The ARDY awards honor those who have reached the highest levels of excellence and those whose achievements and dedication stimulate the industry to reach greater heights,” stated Annie Arroyo, Corporate Director for Branding and Communication at Sunset World Resorts & Vacation Experiences. “The sustainability and environmental care program presented by Hacienda Tres Ríos surpassed the proposals by important tourist industry groups such as Holiday Inn Club Vacations, Wyndham Vacation and Sheraton Vistana Resort,” she added.
“The competition for this award has positively stimulated the tourist industry, the resorts and vacation clubs to offer high quality services and their members are the first to benefit from these achievements as they are the ones that enjoy the best quality possible,” pointed out Mrs. Arroyo.
Sunset World was a finalist in the Special Event category of the ARDY awards with its traditional sporting event, the 2015 Hacienda Tres Ríos Triathlon, and was among the six best events presented by well-known tourist industry companies such as Disney Vacation Club, Holiday Inn Club Vacations, International Cruise & Excursions, Holidays Vacation Club and Starwood Vacation Ownership.
In the Interior Design category, the Mexican Caribbean group participated with La Herencia II, a luxury section of the Hacienda Tres Ríos property, and was among the finalists among projects presented by Disney Vacation Club, Hilton Grand Vacations, Marriot Vacations Worldwide, Welk Resorts and Wyndham Vacations Ownership.
During the 2016 ARDA World Convention conferences were held about issues of great relevance to the vacation club industry such as Marketing Fundamentals, Social Media and Reputation Management, Health in the workplace, The State of the Industry, The Millenial generation as market niche, Data as an added value and the Recreational Experience.
With 40 years in the industry, ARDA is a well-known association with headquarters in Washington that was born out of the need to support and boost tourist development and the time share industry and every year it awards the best in the vacation property sector and the time share industry for outstanding performance and achievements in areas such as resort operation, design, publicity, sales and employment practices.
It is important to point out that Sunset World has been granted the ARDY award in several occasions since 2009 in categories such as Best Corporate Brochure, Best Sustainability Program in a Hotel, Best Social Media Campaign, Best Food and Beverages Program, Best Marketing Program, Resort Architecture, Design and Use of Complex Map, Interior Design, Hotel Unit and Signage.